Mario and Luigi |
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Nintendo has sold millions and millions of game consoles and billions of software titles in its long history. You could say much of that is due to mario and luigi. Most of those sales since 1980. Beginning in 1989, Nintendo got its start producing an marketing a card game called Hanafuda. A popular game, Nintendo soon hired more staff to mass produce the game. By the mid 50s, Nintendo realized that there really wasn’t a future in producing and marketing card games. It was a genre of limited growth. One change that Nintendo did make was to get the rights to the Disney characters and put them on the playing cards to drive sales. With newly injected capital, Nintendo set up different areas of business including a taxi company, instant rice and ‘love hotels’. These ventures went nowhere and Nintendo came close to going out of business. But soon the brothers mario and luigi would save the day. Moving into the toy industry, Nintendo started on the path that would lead to Donkey Kong and the introduction of Mario followed by Mario Bros and Super Mario. But it was not without struggles. Initially Nintendo struggled with meeting the fast development and manufacturing turnaround needed in the toy industry. By 1977, Nintendo had started manufacturing its own Color TV Game console. There were four versions produced all playing variations of a single game. By 1978, arcade machines became a focus on Nintendo’s efforts and with the release of Donkey Kong in 1981, Nintendo had a winner. With porting the game to different game systems, big profits began to flow their way. Video gaming never looked back. But, it can be argued, that Nintendo would not have done anything without the work of Shigeru Miyamoto. Miyamoto is arguably the most recognized game in the video game industry. For his first few years at Nintendo, Miyamoto worked as a design artist working on most of Nintendo’s early arcade games. But in 1981 Nintendo released Donkey Kong – designed by Shigeru Miyamoto. In 1985, Nintendo released the Nintendo Entertainment System with another game designed by Miyamoto: Super Mario Bros. Super Mario Bros is said to have to biggest sales of any video game in history. Followed by a whole series of Super Mario games: Super Mario 3, Super Mario World, Super Mario 64, Super Mario Galaxy and more. Along with Super Mario, Miyamoto designed Legend of Zelda and had a hand it its many sequels as well. And in March 2005, Miyamoto was honoured on San Francisco’s ‘Walk of Game’, an honour well deserved. |
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